A number of blockchain startups, such because the Lichtenstein-based DigitalBits Project, need to make use of the protocol’s tokens to reinvent loyalty methods.
Lots of the startups envision a market the place loyalty issues grow to be a type of cryptocurrency, exchangeable between the loyalty methods introduced by way of manufacturers.
Typically, manufacturers must take part available on the market, supposedly as it makes their rewards extra precious. Many loyalty issues reportedly cross unredeemed.
However, says one loyalty program professional, such common loyalty currencies are a foul thought for manufacturers.