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Knowledgeable on loyalty methods has a caution for blockchain startups

an expert on loyalty programs has a warning for blockchain startups - Knowledgeable on loyalty methods has a caution for blockchain startups

A number of blockchain startups, such because the Lichtenstein-based DigitalBits Project, need to make use of the protocol’s tokens to reinvent loyalty methods.

Lots of the startups envision a market the place loyalty issues grow to be a type of cryptocurrency, exchangeable between the loyalty methods introduced by way of manufacturers.

Typically, manufacturers must take part available on the market, supposedly as it makes their rewards extra precious. Many loyalty issues reportedly cross unredeemed.

However, says one loyalty program professional, such common loyalty currencies are a foul thought for manufacturers.

[Read the full article on MarTech Today.]


About The Writer

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Barry Levine covers advertising and marketing generation for 3rd Door Media. Up to now, he coated this house as a Senior Creator for VentureBeat, and he has written about those and different tech topics for such publications as CMSWire and NewsFactor. He based and led the internet web site/unit at PBS station 13/WNET; labored as a web based Senior Manufacturer/author for Viacom; created a a success interactive recreation, PLAY IT BY EAR: The First CD Sport; based and led an impartial movie show off, CENTER SCREEN, primarily based at Harvard and M.I.T.; and served over 5 years as a expert to the M.I.T. Media Lab. You’ll be able to to find him at LinkedIn, and on Twitter at xBarryLevine.

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